ACADEMIC & PROFESSIONAL PROFILE — 2026

Rezi Muhamad Taufik Permana, S.E., MBA.

Hi. I'm Rezi.
A lecturer, researcher
& business executive.

I teach and research marketing, consumer behaviour and digital business at university level, complemented by extensive industry experience in banking and the creative sector, where I have held managerial and executive-level positions. I am currently pursuing Doctor of Business Administration at UKM Graduate School of Business, Malaysia.

Bandung, Indonesia rezi.muhamad@gmail.com linkedin.com/in/rezi-permana rezipermana.com
Rezi Muhamad Taufik Permana
>20
International and Local Publications
5
Research Grants Awarded
3
Executive & Faculty Roles
01 — Profile

Who I am

Academic + business practitioner, one CV.

Academic and business professional with cross-sector experience spanning higher education, banking, entrepreneurship, human resources and digital business. Currently serving as Assistant Professor (Lektor) in Management at Universitas Islam Bandung, while holding senior executive roles in human resources and business operations. Research and publication record centers on marketing management, consumer behaviour and Islamic marketing alongside an active pipeline on artificial intelligence in financial services and tourism decision-making.

02 — Expertise

What I work on

03 — Experience

Academic + business, side by side

2025 — PRESENTAcademic

Doctoral Researcher (DBA Candidate)

UKM Graduate School of Business, Universiti Kebangsaan Malaysia · Supervisor: Prof. Dr. Norzalita Abd Aziz

Dissertation research on tourist acceptance of, and decision-authority delegation to, Generative AI in travel planning.

  • Integrates TCV, PSI, and SIT frameworks with PLS-SEM / MGA methodology
2020 — 2026Business

Chief Human Resources Officer (CHRO)

PT. Kancah Indo Global

Leads human resources strategy and operations for the organization.

  • Directs recruitment, training, and people-development activities supporting organizational capability
2020 — PRESENTAcademic

Assistant Professor (Lektor)

Dept. of Management, Faculty of Economics & Business, Universitas Islam Bandung (UNISBA)

Teaching, research and community service, specializing in Marketing Management, Entrepreneurship and Innovation Management.

  • Supervising lecturer for student entrepreneurship funding (P2MW), 2022–2024
  • Mentorship for national student exchange programs (PMM, Wirausaha Merdeka)
2020 — 2024Business

Chief Operating Officer

Floom Spaces

Held full decision-making authority over café & restaurant operations.

  • Managed end-to-end operational activity as principal decision-maker
ONGOINGAcademic

Curriculum Developer & Lecturer

D4 Digital Business Program, Universitas Langlangbuana (UNLA)

Leads outcome-based education (OBE) curriculum development targeting LAMEMBA accreditation.

  • Restructured learning outcomes and a 150-SKS, 8-semester curriculum
  • Integrated AI, UI/UX, and ESG competencies into course outcomes
2013 — 2020Business

Assistant Manager

PT. Bank Rakyat Indonesia (Persero), Tbk — Head Office, Division Services & Contact Center

Customer Resolution Center.

  • Led business process improvement initiatives
  • Coordinated complaint handling across online media channels
  • Resolved complaint disputes on e-channel transactions (ATM and EDC)
04 — Education

Academic foundation

2025 — PRESENT

Doctor of Business Administration (in progress)

Graduate School of Business, Universiti Kebangsaan Malaysia (UKM), Malaysia

Supervisor: Prof. Dr. Norzalita Abd Aziz · Dissertation focus: Generative AI in tourist decision-making

2018 — 2019

Master of Business Administration

School of Business & Management, Institut Teknologi Bandung (ITB)

2009 — 2013

Bachelor of Economics, Management

Faculty of Economics, Universitas Kristen Maranatha

05 — Research

Interests & publications

Marketing Management Consumer Behaviour Islamic Marketing & Halal Consumption CRM Decision Making & Negotiation Entrepreneurship & Innovation Digital Business AI in Financial Services AI & Tourism Decision-Making

Peer-Reviewed Publications

01

Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of SOR framework

Journal of Islamic Marketing (Emerald)

doi.org/10.1108/JIMA-06-2022-0182

02

The interaction effect of consumer affinity and patriotism among millennial Muslim women consumers

Journal of Islamic Marketing (Emerald)

doi.org/10.1108/JIMA-06-2021-0211

03

The Effect of Fear of Missing Out (FoMO) on Women Muslim Consumers

Mimbar: Jurnal Sosial dan Pembangunan, 39(2), 337–343

journals.unisba.ac.id/mimbar/2964

04

Enhancing Digital Literacy Through Instructional Videos and Social Media Engagement

Mimbar: Jurnal Sosial dan Pembangunan, 39(2), 251–257

journals.unisba.ac.id/mimbar/2983

05

Analysis of the Impact of TikTok Content Creators on the Identification of F&B MSME Products

Almana: Jurnal Manajemen dan Bisnis, 6(2), 325–331

journalfeb.unla.ac.id/almana/1897

06

Peningkatan Ekonomi Melalui Pengolahan Tepung Mocaf Pada Masa Pandemi Covid-19

ETHOS: Jurnal Penelitian dan Pengabdian kepada Masyarakat, 10(1), 101–113

ejournal.unisba.ac.id/ethos/8264

07

New Business Model for Creative Agency Through Influencer Marketing

Performa: Jurnal Manajemen dan Bisnis, 18(3), 11–19

ejournal.unisba.ac.id/performa/8101

08

Impact of Organizational Culture on Organizational Commitment: A Study of a Banking Company in Indonesia

Jurnal Akuntansi, Manajemen, Ekonomi (JAME), Universitas Jenderal Soedirman, 22(3)

jos.unsoed.ac.id/jame/3147

09

Making Effectiveness Customer Complaint Handling

Almana: Jurnal Manajemen dan Bisnis, 4(2), 237–243

journalfeb.unla.ac.id/almana/1398

Research in Progress

From AI Acceptance to AI-Mediated Tourist Decision-Making (AITDM)

CRITICAL REFLECTION PAPER · manuscript in development for a Q1 hospitality journal (IJCHM call)

AI-Personalization and Trust in Digital Islamic Banking

MANUSCRIPT IN DEVELOPMENT · targeting Journal of Islamic Marketing / JIABR

Sustainable Halal Consumption Behaviour Among Generation Z

SYSTEMATIC LITERATURE REVIEW · manuscript in development

Green Investment Readiness for Financing ASEAN's Energy Transition

BOOK CHAPTER · extended abstract stage · Springer Nature edited volume (ASEAN Centre for Energy)

AI-Enabled Risk Management in Digital Banking

RESEARCH PROJECT · literature review & conceptual framework in progress

Research Grants & Awards

Research Grant, Bank Indonesia

2024

"Faktor Penghambat dan Pendorong Pemanfaatan Artificial Intelligence Pada Sektor Perbankan Syariah di Indonesia"

Early-Career Lecturer Research Grant, LPPM UNISBA

2023

"Halal Awareness and Influencer Credibility on Impulsive Buying Behaviour of Halal Beauty Products Moderated by Fear of Missing Out: Findings from Indonesia"

Early-Career Research Grant, LPPM UNISBA

2022

"The Effect of Fear of Missing Out (FoMO) on the Behaviour of Muslim Women Consumers of Cosmetics Products"

Early-Career Lecturer Research Grant, LPPM UNISBA

2020

"New Business Model for Creative Agency Through Influencer Marketing"

Faculty of Economics & Business Research Grant (Management Program), UNISBA

2020

"Foreign Cosmetic Product Acceptance Among Indonesian Millennial Muslim Women Consumers: The Interaction Effect of Consumer Affinity and Patriotism"

Mentorship & Student Supervision

Supervising Lecturer, Program Pembinaan Mahasiswa Wirausaha (P2MW)

2022, 2023, 2024

Supervised multiple student groups to successful entrepreneurship funding awards across three consecutive years.

Supervising Lecturer, Pertukaran Mahasiswa Merdeka (PMM)

2022

Provided mentorship on culture and social impact to national student-exchange participants.

Supervising Lecturer, Wirausaha Merdeka

2022

Mentored and secured funding for a student entrepreneurship group.